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Working from home sounds great, but anyone who has done it for an extended period of time knows there are traps big and small lurking around every corner. At Junction we love the flexibility that working remotely brings us, and we have learned some key lessons to ensuring we are using the opportunity to it’s full benefit, for us and our clients.
All too often when people hear web or digital analytics they assume they are the same thing. And while they both have a place in your reporting and analytics activities, they are very different and give you very different information. Here we’ll discuss what each set of data mean and why they’re important.
We are truly in the social media age; 7 out of 10 consumers are on at least one social media channel, with many of those people engaging with friends, brands, and activities across multiple platforms. And with this huge group of engaged people come companies and platforms vying for their attention and “likes”.
With so many ideas, outlets, voices and strategies floating around these days, marketing can feel fragmented, disparate and, at times, really overwhelming. It is important to create a unified and seamless experience for consumers to interact with your brand on all platforms. Weaving one narrative through all touch points and ensuring they are all working together is key to breaking through the noise.